Lesson 4
Direct Response Formula: How to Script UGC That Sells
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Lesson 4
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The 7 Elements of Direct Response Scripting
Every high-performing UGC video follows a proven structure called the Direct Response Formula. This isn't creative writing — it's conversion science. Creator Tran, who has scripted hundreds of UGC videos for brands, breaks it down into 7 elements that you mix and match in every script:
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